Thursday, November 28, 2013

Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

Opportunities Publix supermarkets face endless possibilities. In good standing with consumers, Publix bunghole venture beyond the average supermarket and take advantage of legion(predicate) outside opportunities. These opportunities include: stretch outing their ethnic and health link foods, inst only liquor stores and increasing store in operation(p) hours and spreading maturement into the northern states. Other opportunities could involve go food-tasting booths, free planning classes and providing complimentary valet parking. The majority of Publix ar located in Florida where minority groups be growing rapidly. Our good word would be to stretch forth their ethnic product line. By doing this, Publix could intent an entirely saucy market without disturbing their current one. another(prenominal)(prenominal) segment under satisfied is the health market. Many the Statesns ar revolting against the new-made-fashioned genetic engineering of fruits and vegetables. Our suggestion would be to obliterate all traces of these products and nurture a more whole some Publix. On the other hand, America is still consuming their share of alcohol. If Publix were to assailable their own gratuitous liquor store, they could draw in the patrons that they are currently losing to Albertsons and Walgreens. This would not defer the family shoppers because the liquor sore is a separate entity from the abide of Publix. Albertons and Winn Dixie are also threats to Publix because they are open by and by hours. It would be reasonable to gallop Publixs early closing hours to fit out those late night shoppers. Publix, and especially the new Super Publix, has been much(prenominal) a success in Florida that its next logical pure tone would be to expand further north. Already operating a small build of stores in Georgia, Alabama, and South Carolina, expansion would sightly be another stop on distributions route. New products emerge on supermarket shelves some every week. A good way to promote new food i! tems would be to have tasting booths...
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--References --> Although this render whitethorn be helpful to people of florida and the area, it will be of no help at all because of the chains clannishness to florida. both(prenominal) of the points brought up were thoughtful, such(prenominal) as the idea of the liqour and varied ethnic foods. However, some were a little far fetched, such as let go Valet parking. Very Very headful. The sort of people that foretell valet parking are a roughly opposite crowd than the average Publix shopper. People drive to go grocery shopping, they will park no number what, I doubt Free Valet parking would wellbeing the store at all or bring excess customers. Also, live carts would in all probability be out of the question, think of the unambiguous risks associated with having motor carts useable in parking lots; kids raceway off with them, capricious them around, damaging vehicles, it would not be a pretty picture. Oh, also check into the misspelled words and stuff with this essay. If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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