Sun Life Financial

CONQUERING CHINA SUN LIFE FINANCIAL

Table Of Contents

1 The Preface...........Page 3

2 The Summary.........Page 4

3 Introduction...........Page 5

4 Definition of the Problem.........Page 6

5 A Short definition of the Procedure.......Page 7

6 Sun spiritedness Financials Activities and Structure into Detail.........Page 8

7 The Structure of Sun Life Financial and the Influence of the Cooperation with its Chinese Counterpart..............Page 17

8 A Brief story of Chinas Insurance Market..........Page 20

9 The Current Situation of Chinas Insurance Market.....Page 21

10 Entry schema Process of Sun Life Financial in China.........Page 22

11 donkeywork Analysis of Sun Life Financials Entry Strategy.........Page 29

12 The Risks Inherent in Sun Life Financials Entry Strategy....Page 31

13 Conclusion......Page 32

14 Bibliography....Page 33

.Appendix..........Page 35

1 - The Preface

To get a get out insight in in all the different aspects tortuous in Corporate Strategy, we have been working on an assessment scale about Sun Life Financial. The Chinese insurance grocery store has been thoroughly investigated by our team-members, all students International Business and counsel at the Limburg Business School in Sittard, to manage the problems involved in embarking a foreign commercialize.

An all masking piece report, mentioning the entire procedure of entering strategies is the result of our research.

2 - The Summary

Entering a countrified successfully is not solely based on the attitude and power of the organization. It depends mainly on the demographic situation of the to enter country. To get a better insight in all the features involved when entering a country we did research on the Chinese insurance market. Sun Life Financial, a Canadian insurance company, was looking for the best way to enter the Chinese market. To reflect the considerations of the Board of Directors, of Sun Life Financial, we have substantial a complete entry strategy process.

During our investigation of the market we...

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