An Analysis of mark and SpencerINTRODUCTION TO THE FIRM AND ITS INDUSTRY mark and Spencer is one of the largest retail merchants in the fall in Kingdom, and is also known as a major retailer selling diverse crossroad ranges under their own goop brand in more than thirty countries. Customer confidence in the Marks and Spencer brand ashes second to none. harmonise to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service.
In November of 2000, Marks and Spencer will launch a trial of three fresh lingerie-only outlets in Paris, Hamburg and Dusseldorf. According to industry statistics, Marks & group A; Spencer remains the clear leader in the UK lingerie securities industry, with overthirty percent of the market share. These pilot stores, distinctly branded msl, are designed to display case the product range, taking the very best of Marks & axerophthol; Spencer lingerie to the Continent. Moreover, twenty-five percent of the msl range hasbeen designed altogether for the continental market (Marks & Spencer PG).
According to David Norgrove, Marks & Spencer Executive Director, the new stores developed by Marks and Spencer all the route show how we can give customers what they want in the way they want it.
Today we have both depth of product and a variety of retail formats, so that we can breed factory outlet stores and designer clothing under the Marks & Spencer brand. Our new concept stores carry a round-eyed range of products and services tailor-made for its local customers but, at the same time, we are also launching the European pilot of a specialist retail format which builds on our core capability in lingerie. All of these products and formats are being in resolution to...
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