Motorola- Swot Analysis

ORGANIZATIONAL STRENGTHS OUTSTANDING REPUTATION - Motorola has developed metiers through brand existledge and quality engineering. Motorolas manufacturing process, TQM initiatives and learning culture enables the company to offer a price-premium over competing brands. The company has a high reputation for establishing relationships with customers and suppliers of components. These relationships take up enabled Motorola to achieve Total Customer Satisfaction.

PARTICIPATION IN strategical ALLIANCES As a result of its philosophy and commitment, Motorola has been able to comfortably enter into joint ventures with other strong companies. Motorola believes that it must put as a partner in each stark naked enterprise effort and seek opportunities to influence, as well as support entrepreneurial success. This commitment and philosophy enables Motorola to success respectabley necessitate partnerships. Many other companies want to do trading with Motorola because they know they will gain financially. Moreover, equity is jointly held by the entrepreneurs and Motorola. This strength gives Motorola a competitive advantage because it can join forces with rivalry and minimize the potential threat of competitors.

LONGEVITY - Motorola has been in calling for approximately 73 years. Paul Gavin established the corporation in 1928 under the name of Galvin Manufacturing Corporation. In 1947 the name was changed to Motorola Incorporation.

SUSTAINED maturation - Robert Galvin retired after 56 years.



During his time of employment, the company grew from a slender US manufacturing company to a global technical giant.

impressive COMMUNICATION AMONG STAKEHOLDERS In order to consistently evaluate the company, Motorola created an internet based information network. This network informs internal and external customers of Motorolas activities at the present time and its projected future. Employees in business segments of Motorola report to the Internet frequently. Peers and management are able to move to business strategies and offer suggestions as to how the various strategies can be improved and/or affected.

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