Value Chain Differences Between B2C and B2B Organizations
E-Business, as defined by Wikipedia, an cyberspace encyclopedia, is any information system or application that empowers occupation processes (Wikipedia.org, 2005). With e-businesses, the earnings becomes the hub for all business activities. Simply stated, it just convey conducting or doing business over the internet. There are several(prenominal) distinct benefits to doing business over the internet. These benefits include the ability to evanesce a greater number of people and entities that are arouse in doing business with you, to create cost-savings and operational efficiencies, improving selling and promotional activities, as well as many redundant benefits. With the progression of eCommerce, which is the buy and selling of products and service via the internet, e-business has broken take out into several components, two of which are Business-to-Consumer (B2C) and Business-to-Business (B2B).
Business-to-Consumer or B2C commerce refers to the buying and selling of products and services online from the retailer to the customer. It involves the consumers storageping for and buying ain and household products. It also requires businesses to use online marketing and merchandising techniques to attract and retain customers as well as to promote products and services to them (eCommerce Program, 2005). An example of a successful Business-to-Consumer website would be Target.com.
Just kindred the regular brick and mortar store, consumers can log onto the site and shop for personal and household items. There are no intermediaries to go through, the consumer just adds items to his or her shopping cart and when finished, checks out with a credit card or online check. In a Business-to-Consumer environment, closely functions of the company are handled or are available to the consumer via the internet from sales to customer support. One of the advantages to online B2C method is the unlimited accessibility of the site; as long...
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