I. Introduction and OverviewLevi Strauss & Co (LS&CO) was founded in 1853 by a Bavarian immigrant named Levi Strauss. It is one of the world?s largest brand-name set marketers and has sales in more than than 110 countries around the world. Their market-leading crop products are sold under the Levi?s, Dockers, and Levi Strauss Signature brands. Levi Strauss & Co is a privately held company that is owned by the descendants of the family of Levi Strauss. The shares of the company?s stock are not in public traded. Levi Strauss & Co has publicly traded bonds, and the shares of the company?s affiliate, Levi Strauss japan K. K. are publicly traded in Japan.
Levi Strauss & Co?s net revenues in 2006 were $4.2 billion and approximately 40 pct of the net revenues come from the European and Asia Pacific businesses. Levi Strauss & Co has products and accessories other than jeans such as tops, sweaters, belts, bags, footwear and luggage. LS&CO?s history and longetivity are unique in the adorn constancy: Levi?s jeans are the original, authentic and definitive jeans. This establishment fit within the industry very above the industry average because they have been so successful with all of their new-fangled apparel lines that have come out.
The company?s standing(a) in the industry helps that they are so successful.
At this station there are no major concerns or issues that could squeeze this company in a bad way that I see. I know that there is no way that they bottomland be bought out or anything like that since they are family owned. The simply thing that could impact this company is if they only continue to promote larger as each of the three brands get more and more popular like they have in the rifle year they could have to expand...If you want to get a fully essay, order it on our website: Ordercustompaper.com
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