Monday, April 8, 2013

The TARES Test of Ethical Advertising on Fast Food Companies

IntroductionThe TARES screen out is useful in evaluating whether the advertisements are composition of an honorable way of advertising. While the TARES test will not calculate all ethical problems in creating ads, it does give creative people, trade directors and strategic communication planners a tool.

The -T- stands for truthfulness which evaluates whether an ad is adept or not, and whether it is used to deceive the listening. The -A- stands for Authenticity which states the question ?Does this ad motivate the creator for the same reasons that it was made to motivate the interview? The third part of the test the -R- stands for respect. Do the advertisers respect the audience enough to promote a decent product that will, indeed, clench some truth to its use? The fourth part of the test -E- deals with equity. This has to do with whether or not the advertiser and the consumer are ?on the same level? of understanding the product. Finally, the S in the TARES quiz stands for social responsibility. Looking at the TARES test, advertisers and marketers can be responsible for(p) for each part when it comes to advertising to children.

The TARES Test on profuse Food Companies Advertising to ChildrenI do not believe that the TARES test is followed in regards to advertisements of fast viands products towards children. is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!

From the start the first part of the test, is the advertisement truth, does not pass. Fast food companies advertise their products as delicious and tasty but omit the information that endless consumption of their products can lead to obesity and health risks.

The blurb portion of the test, authenticity, does not pass as well. The advertisements for fast food products are deceptive in luring children in with tasty treats, toys and typify centers here again omitting the serious risks of...

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