The twentieth century is the first century of self-conscious, total formula at every level of our living and environment. Care and imaging in application of design have come to be demanded in every aspect of modern life - from our kitchens and bathrooms, to our factories and workshops, from our habiliments and domestic objects, to the packaging of pocket calculators or the structuring of plastic eat chairs.
Although the word has been used since at least the fifteenth century, when Italian writers spoke of disegno in describing the quality of line possessed by an image or artifact, in all essentials design is an industrial or post-industrial concept. With the introduction of mass-production, the people who invented ideas for objects became separated from the people who do them who, again, were separated from the people who sold them. The industrial revolution as well as created the concept of the market. Personal needs, or the whims of a patron, were replaced by a more abstract demand: the tastes of a large, amorphous dust of consumers.
The modern designer came into being as an intermediary amidst industry and the consumer. His role was to adapt the products of industry to the mass market, to cook them more useful and durable, perhaps, but to make them more harmonic and commercially successful, certainly.
Commercial success is the touchstone of achievement in design, although designers in distinguishable cultures have often taken different views as to how the achievement is measured or the success validated.
On the former(a) hand, modern design is a carrier of social changes. such(prenominal) point of view most precisely corresponds to features of a maturation social and economic, political, cultural situation in the societies possessing a senior high school level of development of social structures and technics. The increasing variety of phenomena of a modern industrial and...
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