Week4Journal PHI445 Personal & Organizational Ethics Assignment

Week4Journal PHI445 Personal & Organizational Ethics - Assignment Example1). Customers value affordability and ar willing to teddy to cheaper options while competitors discount their products. This occurs amidst high production costs. Competitiveness of the fast food industry, cost of production, and scarcity of resources among consumers are the reasons for the pressure and identifies competitors, consumers, and production resources as the responsible factors to the problem that strains McDonalds profit margin. Reducing production costs through with(predicate) retrenching some workers and change magnitude workload of remaining workers, developing a brand image that will pull and retain customers are some of the possible solutions to the problem. Brand imaging is the better solution because of its focus on the grocery and its high probability of success through marketing initiatives. in addition and contrary to cut back number of employees and increasing their workload that pro mises harm to the society, brand imaging promises benefits to the company, its employees who will retain their jobs, and consumers who will follow greater utility. Marketing challenges and scepticism are however significant to brand image development (Wong, 2013). variety in taste and preferences challenge the companys objectives by reducing perceived value of its products and increasing competition from retailers that the changes favour. The changes may be pushed by customers needs or pulled by competitors innovation and this identify office of the two classes of stakeholders. The change leads to reduced demand and therefore lower profitability of the institution. Sensitivity to customers needs and market trends, and innovation into influencing customers taste are the possible solutions. Research based innovation is the suitable solution because of its huge scope and benevolence even though it faces the cost challenge (Wong, 2013).CARE International is an international nongover nmental organization that deals in