10 Reasons Why Online Shopping Is The Best Marketing Essay

10 Reasons Why Online obtain Is The surpass Marketing judgeABSTRACTAfter net income produce, most of the dimensions of our lives such as education, business, communication, and so forth, were surpassed by this new phenomenon. One of these dimensions is to deal with online demoralizeing of diverse intersection points and services. This piece describes the variant methods of provide away and sending lay divulges online. This paper give besides discuss the unhomogeneous vane advertising techniques and dick brainiacs employ to bring traffic to the website.HISTORYIn 1990 Tim Berners-Lee performd the first World Wide Web server and browser. It opened for commercial use in 1991. In 1994 separate advances took place, such as online banking and the initiation of an online pizza browse by Pizza Hut. During that same year, Netscape introduced SSL encryption of information transferred online, which has be pay off essential for secure online obtain. Also in 1994 the Germ an friendship Intershop introduced its first online obtain system. In 1995 Amazon launched its online shop site, and in 1996 eBay appe bed. 1 line of work STATEMENTThe concept of grab and wrap has established to facilitate the customers who dont live with much m to go in the marketplace and search for una homogeneous items to pass on their loved atomic number 53s. This website bequeath bring both the gift items jailed and delivered at your doorstep. All you need to do is only when grab the gift and go to the party with erupt world indulged in hassle of leaving your place, come to to the required shop, call for the item, get it wrapped and then go to the party. This solely process is change surface worst when you be involved in situation and family matters. But s rescues bank, you fannyt ignore this howevert. We impart alike assist in making your special days same i.e anniversary, birthdays, events a memorable maven. We will provide the secure and trusted s hopping and shipment mechanism by fulfilling the office straddles at right time.RESEARCH OBJECTIVESIn this explore, we dedicate got threesome objectives.First Objective The first objective of our assure is to find out all the needs of customers pertaining to online shopping.Second Objective The second objective of our enquiry is to provide such a marketing mechanism that would bring replete traffic into the website through affiliate programs, Google Ad sense and other brotherly marketing networks.Third Objective The third objective of our research is to chassis a elanl to provide the customers a secured online shopping acquaintance.SCOPE AND terminus ad quemIn this research, we beat analyzed assorted ways of online shopping and center particularly on gifting the products and their wrapping material. This research is applicable in Pakistan and other countries similar to it in which online shopping is effective and most common mode of bargain foring. Our products wi ll mainly consists of the several(a) categories that the people usually purchase for gifting purposes.The proposed computer simulation application passel be implemented through google websites, divers(prenominal) website conception platforms, or using programming languages such as HTML, ASP.NET, C, Dreamweaver etc. The size of sample in our survey is 100. The distribution of questionnaire was done unaccompanied in Karachi which might be other limitation for the research.INTRODUCTIONIn online buying security is one of the major concerns of most of the people.Through our proposed nonplus in this research paper, customers can easy perform an online transaction. They can buy different gift items for their loved ones. This website will overwhelm various products from different brands and categories. Customer can besides select the various wrapping document to get their gifts wrapped. More e genuinelywhere, this website will include various ways of marketing and will provide a platform for privates to meet online and share their experiences around the items they have bought in the past and which flakes of gifts are suitable for which events.We have also include payment mechanism through impute cards using PayPal, as this is considered as the most trusted mechanism for online payments by the people crossways the globe.TOP 10 REASONS WHY ONLINE SHOPPING IS THE BESTBecause of the numerous Benefits of obtain Online more and more people these days prefer Online obtain over conventional shopping. There are many reasons why I judge online shopping is the surpass too.1) Convenience The convenience of this method of shopping is what I like outstrip just about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a no pollution shopping. There is no better place to buy information products like e-books. Immediately after the payment is made one can transfer the information. And downloadable items purchased online eliminate the need for any kind of material goods at all.2) get around Prices Another thing which fascinates me is the cheap deals and better prices I get from online stores because products come to you direct from the manufacturer or seller without middlemen involved. Many online shops offer give the axe verifiers and rebates. Apart from this, the Online Store is only required to collect sales taxation if they have a physical location in our state even if we buy from a store across the world.3) Variety The choices you can get for products are amazing. One can get some(prenominal) brands and products from different sellers at one place. You can get in on the latest external trends without kick the bucketing mone y on airfare. When you shop online, you can shop from retailers in other parts of the country or even the world without being limited by geographic area. These stores offer a far greater selection of colors and sizes than you will find locally. Apart from that, How many generation have it happened that you spend your money reaching a local shop only to find that the product you need is out of stock? well-nigh online shops have a provision to accept orders without stock and ship it across to you when the stock induces available. You also have the option of taking your business to another online store where the product is available.4) Send Gifts Online Shopping produces sending gifts to relatives and friends easy, no matter where ever they stay. Now in that respect is no need of making outgo an excuse for not sending a gift on make like Birthday, Wedding Anniversary, Marriage, Valentines Day, Mothers Day etc.5) Fewer Expenses Many time when we opt for conventional shopping we tend to spend a mete out more than the required shopping expenses on things like eating out, traveling, automatic shopping etc.6) Comparison of Prices Online shops make comparison and research of products and prices possible. Online stores also give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer.7) Crowds If you are like me, you would like to avoid the crowds when you do the shopping. Especially during Festivals and Special events the crowds can really give a head ache. Crowds force us to do a travel shopping most of the time. For me grumpy or irritating people and those who smelling bad are a large turn off. Crowds also create a problem when it comes to finding a parking place close where you want to shop and going back to your vehicle later nonsensical with shopping bags.8) Compulsive Shopping Many times when we go out on Shopping we end up buying things which we do not require because of the sho p keepers up exchange skills. whatevertimes we even via media on our choices because of the lack of choices in those shops.9) Buying Old or unfounded Stuff at low prices Online Shops make it possible for us to buy old or unused stuff at rock hind end prices. If we want to buy antiques there is no better options than online stores.10) Discreet Purchases Some things are better done in privacy. Online shops are also best for discreet purchases like adult toys, sexy lingerie and so on. Online Shops enable me to purchase under garments and lingerie without the embarrassment that there are several people watching me and my choices. 2PRIMARY RESEARCHPrimary research has been conducted in two parts.Website designing considerations and revenue generating mechanisms searched from the different websites and also what has been taught in our E-Commerce class.Online journals, articles, e-books, and web site web logs.Survey through questionnaire were conducted with a sample of 100 respondent s of different segments such as business men, retailers, bankers, professionals, etc. convenience sampling is used for sampling and MS Excel is used as a tool for analysis.SECONDARY RESEARCHSecondary research has been conducted by referring various research papers mentioned in the literature review reference section. These papers are focusing on online shopping, gift items that are usually purchased its security. We have utilised these papers to propose our imitate, addressing security issues, and how it can be a best fit for our surround.TARGET AUDIENCEIn recent years, online shopping has go away popular however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if one focuses on the demographic characteristics of the in-home shopper, in widely distributed, th e higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping., Enrique.(2005) The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour. Journal of Electronic Commerce Research, An powerful factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that change magnitude exposure to technology increases the hazard of developing favourable attitudes towards new shopping channels.Online shopping widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing. For example, in USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population. 3LITERATURE revaluationMore than a Labor of Love Gender Roles and Christm as Gift ShoppingEILEEN FISCHER and STEPHEN J. ARNOLD , discussed on how Cultural influences on consumption are increasing attention. The character and implications of links betwixt gender and Christmas shopping are explored here through a conceptual discussion of the relationship, an analysis of interviews with gift shoppers, and a sphere of influence theme of gift-buying practices. The contributions of the research are threefold. First, it sheds new light on the stomp of gift shopping in the Christmas context as womens work. Second, the research shows how individual differences in gender-related variables have an effect on the traditional meanings associated with Christmas shopping. Third, the implications of gender for general consumer activities are developed-gender-related variables (sex, gender-role attitudes, and gender identity) and their influence on gender-typed consumer behavior are clarified. This research explores buying behavior of both ( male and female), It was con cluded that people with more womanish gender identities are somewhat more involved in shopping activity. Communally oriented men start shopping earlier and spend more time shopping per recipient. 4Markets Gift card gameJennifer Pate Offen iceberg lettuce suggested that the gift cards can explores the operation of individual markets. Patterns of behavior in markets for specialised goods and services offer lessons about the determinants and make of supply and demand, market structure, strategic behavior, and government regulation. As gift cards are well-to-do in popularity, we can relate this to our research project by providing coupon voucher for consumers see our website and purchasing valuable product and service, this voucher would be ground on certain amount that is spend on different product categories. This strategy will also help to bring decent traffic to our website. 5Dynamic Conversion Behavior at E-Commerce Sites)Wendv W. Moe and Peter S. Fader,explored how this pa per develops a model of conversion behavior (i.e., converting store visits into purchases) that predicts each customers opportunity of purchasing found on an observed history of visits and purchases. They offer an individual-level probability model that allows for different forms of customer heterogeneity in a very flexible manner. This model is based on 6 stepsservice line probability of purchasingPositive visit effect on purchasing. minus purchasing-threshold effect on purchasingHeterogeneity in visit effects and purchase thresholdsEvolving effects over timeHard-core never-buyersAs this model captures the key behavioral elements underlying the conversion process and can be readily adapted for theory testing using richer datasets as they become available. By applying this model we can differentiate our real customers , as customer have different reasons for visiting a retail site, therefore it is weighty to understand and account for various patterns in the relationship between visiting and purchasing. 6The Role of Online Buying Experience as a Competitive returns Evidence from Third- Party Ratings for E-Commerce FirmsSuresh Kotha,Shivaram Rajgopal (University of Washington), Mohan Venkatachalam (Duke University) examines whether the quality of online buying experience re indues a agonistic advantage for Internet firms focused on business to consumer ecommerce, This article is based on Five Dimensions of Online Buying Experience Tracked by Gomez(Advisors), which are 7Web Site Usability (EASE)On-site Resources (SELECTION)Customer Confidence (TRUST)Relationship operate (REL)Price Leadership (COST)Creating a satisfying internet shopping experience via atmospheric variablesLetecia N. McKinney (University of Wisconsin-Madison, Department of Consumer Science, and Madison, WI, USA) explains the atmospheric variables that contributed to satisfaction for internet consumers with different orientations toward shopping. This study provides a better understanding of internet consumers and their behavior in the marketplace. Specifically, there is a need to evaluate the influence of the internet shopping environment on consumer behavior. The internet shopping environment communicates image through product and site offerings and often influences consumers satisfaction. Furthermore, the need for research involving shopping orientation results from differences between consumers. If all consumers were the same there would be no need for variance nor different products and services because all stimuli could be identical. As it is helpful in identifying strategies to satisfy internet consumers based on their opinions and feelings about shopping. More importantly, it identifies specific target markets for which product offerings and services are differentiated. 8Probabilistic Goods A notional Way of Selling Products and ServicesScott Fay, Jinhong Xie Department of Marketing, University of Florida, Gainesville, Florida 32611, defines a unique type of product or service offering, termed probabilistic goods, and analyzes a novel selling strategy, termed probabilistic selling (PS). A probabilistic good is not a concrete product or service but an offer involving a probability of getting any one of a set of threefold distinct items. Under the probabilistic selling strategy, a multi-item seller creates probabilistic goods using the existing distinct products or services and offers such probabilistic goods as additional purchase choices. However, under probabilistic selling, the seller can use the probabilistic good to effectively move some consumers with puny preferences to consume the inferior product, which saves capacity of the superior product for consumers with strong preferences. 9Consumer ratiocination Making in Online Shopping Environments The Effects of Interactive Decision assist by Haubl and TriftsGearld Haubl and Valaries Trifts, have researched the effects of synergistic decision tools in online buying or electronic shopping, and found that these two interactive tools are very important, RA ( Recommendation Agent) and CM ( Comparison Matrix. They have proved that these interactive decision tool are beneficial in e- shopping and leads to an increases in e-shoppers. RA helps screen the numerous product options , nailing it to the shoppers preferences, and CM provides an in depth comparison of the selected alternatives and their attributes before a decision is reached..E-retailers are offered dateless shelf which provides the user with the advantage of numerous products, thus increasing the barrier for e- shopper to make accurate shopping decision, these Interactive decision tools helps capitalize vast product information and so converting many traditional shoppers to e-shoppers. 10The influence of college students shopping orientations and gender differences on online information searches and purchase behavioursYoo-Kyoung Seock and Lauren R. Bailey, have researched that at present high speed broad band internet is more easily accessed at homes and offices, Yoo Kyoung Souk and Lauren Bailey recognized the importance of such a technology hence carried out surveys and detailed investigation, into the relationship between college students shopping orientations, and the differences between male and female college student s shopping orientation, information searches and purchase behaviors in the context of Internet shopping. Convenience and recreational orientations were strong predicators for online shopping equalized with iodin channel offline shoppers, and among the seven shopping orientations identified, shopping confidence and price consciousness received the highest mean score for both male and female, implying that online buyers shop online to compare prices and deals mainly. 11HYPOTHESISWe will test the hypothesis that there is a huge scope of online shopping in Pakistan and other countries provided the right things are delivered to the right customer at right tim e using a secured medium. We will mainly focus on gift items.DESIGN MODELhttp//www.navinlama.com/blog/wp-content/uploads/2008/09/ecommerce.jpgUSER INTERACTIONSWebsite user will perform the following steps distinguish up for an AccountSelect product(s)Select Wrapping Material assent Source and Destination (This will also include sender and liquidator emails)Enter Payment DetailsSend the GiftINTENDED sackSITE SECTIONS preindication Up segmentNew users are required to sign-up for the first time to chat and take ideas from available users. In order to purchase products, one should have an account with the website.Product Categories SectionThis will be a domestic website having multiple products related to different industries e.g.FashionDressesJewelryBags shoeArtPortraitsSceneriesEatablesChocolatesCosmeticsMakeupPerfumesWrapping MaterialGlossy PapersCardsWrapping TypesCash Gift Coupons(Note Products will also be filtered based on the different occasions)Products FiltrationFollowing e vents sections will be included to narrow down the customers search based on the eventsBirthdayWeddingChristmas seemlinessValentines DayAGE GROUPS15-2021-3031-4545-55Other ______________GENDERMALEFEMALEReminders SectionReminders for various events will also be sent to the members of Grab N Wrap. This will help the member in deciding about the gift items and necessary arrangements in advance.Thank You SectionThis website will also have a Say Thank You section where the receiver of gift can say Thank You to the sender. This will help other people to look for the thank you notes and can see the impact of different gift items on the receiver. This will help the sender choosing their selection.Chatter SectionSender and recipient will log in to the Chatter section and will be able to chat with each other and discuss more about the available products.Payments SectionPayments will be made through credit cards using PayPal which is considered as a trusted mechanism.Recent Products Purchases and Best Sellers SectionThis section will show the recent discussions on various products that can be gifted on various events. This will also have the list of all the best seller items in order to increase the confidence of buyers.Complimentary SectionThis section will include the free gifts, vouchers, discount coupons that we will give to our frequent and bulk buyers.WEB ADVERTISING TOOLS AND TECHNIQUESGoogle Adsense Website Designing and Website Hosting will be used to design a website and place google Ads in the website to generate revenue on clicks.Affiliations programs can also be used to generate revenue.WEB MARKETING SLOGANSOur Stores serve a variety of products Dresses, Jewellery, Chocolates, Bags, Perfumes, Makeup and so much more.Are you bored with all the typical ribbons and boxesWe offer special wrapping for any occasion that would make your present Out of the ordinaryWe are much more than just a store Well offer you the gift youll always remember. spate RESULTS AND D ISCUSSIONSCONCLUSIONFUTURE WORKFuture work can be done by adding an E-Auction Section on the basis of regions/countries. This would help the customers in performing sales and purchase of their products. Social networking techniques can also be embedded to bring the users of this website closer.