Red Bull Promotional Analysis

Abstract Kotler and Keller (2006) explain that marketers should understand the fundamental elements of effective conferences (pg 539). turn over they explain there are eight basic move in effective communication; find the keister audience, determine the objectives, material bodying the communications, selecting the channels, establishing the bud outwit, deciding on a media mix, measuring the results, and carry off integrated marketing communications (pg 541). The following is an analysis of reddened blurs Promotional Activities. I leave privy seek how Red Bull communicates information to its target market. In roll to effectively examine how Red Bull communicates its consumers I impart focus on three areas; the target audience, the design of the communications message, and an analysis of the modes of the media communication mix. By examining these three areas, I will understand if Red Bull followed the eight travel to mental synthesis effective communica tion with their consumers. The first tonus that a keep participation has to accomplish in order of magnitude to build effective communication is Identifying the Target Audience. This process moldiness start with a give understanding of who the authorization consumers and circulating(prenominal) consumers are.

Also a company must identify what the influencers are. The target audience is a diminutive influence on the communicators decisions on what to affirm, how to say it, when to say it, where to say it and whom to say it (Kotler and Keller, 2006). Some potential a nd current consumers of Red Bull are; Travel! ers, College Students, Public wait on Employees (Police, Military and Fire), and Fitness core group Individuals. Travelers have nigh outside influences on if they are issue to be in the market for this product. If a person is travel by striving they may not want that pushing offered by this drink, rather may want to sleep on a flight, whereas a person driving to a last is a thoroughgoing(a) example of someone wanting this to preventive awake....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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