What Are The Challenges Which Starbucks Is Facing In Hong Kong?

Starbucks, unitary of the American companies listed in the Fortune 500 and the largest cafe chain in the humanness . It was first introduced in Hong Kong in 2000. After nine years, Starbucks is e very(prenominal)where in Hong Kong. Over vitamin C stores opened, covering all study area of Hong Kong, such as shopping malls, commercial buildings, hospital and public housing estate. rear to two articles, they indicated almost difficulties happened when this Seattle-based accompany enter into other countries. still forget they also make pass in Hong Kong? In this essay, I pull up stakes explain what challenges Starbucks facing. For the scotch factors, Hong Kong is now affected by the global financial tsunami. From the topical anesthetic newspaper reported, only 10% of interviewees believe that the economic testament turn good in next year. Most of flock tend to reduce come out down on entertainment, luxuriousness goods and foods. They change their habits because of the uncertain future. For example, blank space workers seduce their lunch at fast food restaurant kinda of Chinese restaurant, in order to save money. differentiate a cup of burnt umber from Starbucks with a value re retiring(a) from McDonald’s, twain prices around $30; Starbucks’ coffee will be handle as “ highlife good”.

For the social factors, the pattern of coffeehouse seems well authorized by the Hong Kong deal. Starbucks and other coffeehouse duress opened scads of new branches in past a few(prenominal) years. It makes me recall one of the characteristics of Hong Kong people – Always changing. From the give of minute drinks and cheese cakes, they were prevalent when first introduced to Hong Kong people, but people bother bored with them very soon. In this case, how long will people “in spang with” Starbucks? Is Starbucks really changes people’s habits? Or people and looking for a cozy pop out for bewilder and relax, not for the cups of coffee? Moreover, some researches show that imbibition coffees will increase the chance of composition of kidney...If you want to number a full essay, order it on our website: Ordercustompaper.com

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