Marketing Research

Executive Summary Introduction: The trade problem addressed in this study is, How can we cleanse sales at the congenital Activities Center (IMA) Dawg Bites sharpness withstand? Our objectives be to assess streetwise take aims of customer satisfaction, to gain keenness to the demographics of the IMA population, and to gather suggestions on in store(predicate) fruit offerings. Methodology: We cool our primary data through a nonprobability, convenience specimen from the IMA. Our undisguised questionnaire, designed for bitstock descriptive and exploratory study, was give out at antithetical times of the day and on various days of the calendar week to a fixed try on of 150 participants. Major findings/ prize Recommendations: Although there is a tranquillize customer flow, we find that the Dawg Bites bite stand can look at quite a mathematical of improvement. Most aspects were rated satisfactorily; however, cardinal categories fell short of expectations. gong was the category that was most dissatisfactory and we can understand why. A smoothie cost rough five dollars, which is enough silver for a small repast! The average university student does non gift the steady stream of income that a generous-time actor would have. As a result, we recommend that duck soup look into hard prices to a much reasonable level so that more students are able to afford it.

afterward running a a few(prenominal) tests on the feedback we received, we found that there was a tall correlation between willingness to purchase items and the product offered at Dawg Bites. Smoothies were graded the highest with juice and energy drinks trailing not far behind. Our good word to worry would be to depend expanding these items. There are already many selections of energy drinks at the snack stand. However, management should hire more smoothie flavors and juice options. Another thing management should take into consideration is selling more towards the students who live on campus. We found the easiest targets to be tribe living in the dorms....If you motif to get a full essay, order it on our website: Ordercustompaper.com

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