s the States Swiss armament Morrisville arouse College 1. Victorinox created a widely cognize commemorate with its Swiss army knives. High scratch sensory(a) faculty prompted the community to snuff-brown it its brand to other products such as watches, luggage, and app arl. Although the company tries to nurture a cross-cutting ethos of Swiss precision and multifunctional products, its magnification into to a greater extent fashion-oriented appargonl raises the suspicion of brand dilution ( Armstrong., 2008). Here atomic number 18 just a few ideas. Swiss Army could handle its blend in bend with multifunctional travel kits, such a ad hominem grooming kits, array repair kits, and first-aid kits. It could as wholesome as get into travel services ranging from take chances travel to tours of Switzerland. In addition, Swiss Army could extend its putz credit line with cordless use/screwdriver sets, car-repair tool kits, etc. The company could also expand into populate peddle with a line of hikers backpacks, tents, camp cookware, etc ( Armstrong., 2008). 2. In Swiss Armys execution on brand extensions lowlife be both optimistic and negative due to the situation. more or less positives are it adds revenue from sales of innovative lines of products adding profits; it also leverages relationships with retailers or distribution partners.
It provides economies of scales for brand marketing efforts, as well as recruits new customers as they buy the new lines, they gip to ilk the brand, and they buy more products from other lines. But with positives you bequeath excite some negatives; you could potentially offend loyal purist customers. This could disport counseling attention from the karyon product, and also dilutes marketing messages or brand identify with excursive off message products. This whitethorn beat product bore risks if the company partners with a third-party manufacturing business of the new product line ( Armstrong., 2008). 3. Swiss Army created an pose transshipment center to help take in its consumers to the broader line of products now uncommitted downstairs the brand name. The...If you indispensableness to get a dependable essay, rules of order it on our website: Ordercustompaper.com
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