Market Segmentation Criteria

Even McDonalds, which has one of the most recognisable brands in the strong fare industry, cannot satisfy every customers need re latishd to diet. However, the company has a strong customer groundwork that consists of unlike types of consumers. Needs atomic number 18 different for each of these consumers and McDonalds certainly realizes it cannot reach the needs of these conglomerate groups by tradeing to them in the alike way. The U.S. Department of culture (USDA) conducted a dietary survey in the United States in the late ninetys regarding the consumption of prodigal food. ground on the prototype population, the results had shown cardinal pieces of information important to McDonalds management. First, the helping of people consume degraded food increased from the azoic 1990s to when the survey was last-place conducted in the late 1990s, a course of instruction that is most equivalent to carry on on. Secondly, the likelihood of squandering stead agile food pull up stakes actually abate with age. Thus, younger adults, to whom we plan to market the McDonalds rewards card, ar certainly a substantial consumer in the fast food industry. Other fall upon findings from the USDA research take apart, were 26.5 pct of adults inform obliterateing fast food, young adults ages 20 to 29 years were about 4 times more(prenominal)(prenominal) likely to eat fast food than adults 55 years of age and older.

agile food are consumed by both genders (30% males, 23.5% females), more African Americans (31%) than other race-ethnic groups reported eating fast food, and young adults stand-in in the Midwest (29%) or in the South (29%) were more likely to be fast food eaters than individuals living in the Northeast (20%) or the double-u (22%) (Journal of the American College of Nutrition). With data in hand, McDonalds can begin to practise the first of the three study steps in train marketing, which... If you want to get a full essay, order it on our website: Ordercustompaper.com

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