Thursday, April 4, 2013

KOTAK MAHINDRA BANK

Importance of Unique Selling Proposition

A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor.

If you dont candidly believe you can deliver on your USP, pick other one to build your business on. Just be certain its unique and that you can fulfill it.

Remember, the USP is the nucleus around which you result build your success, fame, and wealth, so you better be able to give in it. If you cant state it, your prospects wont see it. Whenever a customers needs the type of crossway or service you sell, your USP should bring your comp whatever immediately to mind.

Clearly conveyance the USP through both your marketing and your business performance depart list your business great and success inevitable.

Importance of Personal Selling

Personal merchandising can require a lot of time, energy, and expense, but the return can be tremendous. Despite all of the new high tech alternatives, an in-person sales presentation is the single most hefty marketing tool in use today. National tv set advertising, telemarketing, e-mail, or print advertising have nowhere boney the ability to motivate a particular customer to really place an order as does face-to-face sell.

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And despite any fancy slide or computer show or other dog-and-pony show you might use, your most effective selling tool will be your verbal presentation and interaction with the prospective buyer. In almost every case, the owner of a small business will be able to make the most effective sales presentation, even more so than someone with more extensive sales experience.

When you are starting out small, you are probably going to have to do a lot of selling yourself in order to spring your business. Your effectiveness as a salesperson will be an absolutely critical factor in...

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