The Business Model Concept: Theoretical Underpinni

European Journal of Information Systems (2003) 12, 4959
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The cable model concept: theoretical underpinnings and empirical illustrations
Jonas Hedman1 and doubting Thomas Kalling2
Department of Informatics, School of economics and Management, Lund University, Lund, Sweden; 2Institute of Economic Research, School of Economics and Management, Lund University, Lund, Sweden Correspondence: Jonas Hedman, Department of Informatics, School of Economics and Management, ¨ ¨ Lund University, Ole Romers vag 6 SE-223 63 Lund, Sweden Tel: +46 46 222 46 03, E-mail: jonas.hedman@ics.lu.se
1

Abstract The traffic model concept is becoming increasingly popular inside IS, management and strategy writings. It is use within many field of research, including both traditional strategy theory and in the emergent body of literature on e-business. However, the concept is much used independently from theory, meaning model components and their inter tellings are relatively obscure. Nonetheless, we hope that the business model concept is useful in explaining the relation between IS and strategy.



This paper offers an outline for a conceptual business model, and proposes that it should include customers and competitors, the offering, activities and organisation, resources and factor market interactions. The causal inter-relations and the longitudinal processes by which business models evolve should also be included. The model criticises so far draws on traditional strategy theory and on the literature that addresses business models directly. The business model is illustrated by an ERP implementation in a European multi-national company. European Journal of Information Systems (2003) 12, 4959. doi:10.1057/ palgrave.ejis.3000446

Introduction
Business model is a term often used to describe the key components of a given business. It is oddly popular among e-businesses and...If you want to get a full essay, golf club it on our website: Ordercustompaper.com



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