Marketing Plan Outline

Marketing Outline

Target Market:
Define the level market.
oWho be they?
? mathematical function specific characteristics to identify what potential customers nourish in common with each other.
oHow big is the target market?
?What is the growth rate (historical and predicted)?
?argon thither whatsoever changes that will affect the market make up? (affordability, favorable values/concerns, etc.)
oAre there each strategical opportunities as a result of these?
Demographic Description.
oUse basic, objective aspects of the customer base
Geographic Description.
oWhat area(s) do we intention to serve?
oWhy is this the best location for our phone line?
Does the market have any queer features or dynamics that screw be capitalized on?
oWhat are customers fire in? Are there any special places we can advertise in as a result?
oWhat kind of people fatality or need our harvest? Why will they buy OUR product? (Use research)
oIs there any evidence of market need?
Competition:
Who are the major competitors?
oWhat are their strengths/weaknesses?
oWhat is their market touch?
oHow will we take some of their market mete out?
How does our business compare to the competition?
Are there any future or indirect competitors to consider?
oAre there any entry barriers for new competitors?
What makes our product unique?




Marketing Plan
How will we reach customers?
o(advertising, literature, promotions, trade shows, etc.)
What is the lodge message?
What are our merchandise vehicles?
oFit
oMix
oRepetition
oAffordability
How is our sales structure organized?
o gross sales activities
oEmployee compensation and training
oSales process
oWhat marketing/sales channels will be used?
different things to consider
Community involvement and social responsibility
oWhat is in it for the caller-up?
?Visibility
?Positive corporate image
?Recruitment tool
?Contracts w/other companies
oBeing a good corporate citizen
?Ethics
?Social responsibilityIf you want to get a full essay, order it on our website: Ordercustompaper.com



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