RT Edgar is a Melbourne significant Estate company which is considered single of the most recognised Real Estate firm in Melbourne since it has been established in 1896. RT Edgar Bellarine Pty Ltd was formed from the merger of RT Edgar arrest Lonsdale Pty Ltd and shaft Amezdroz Real Estate Pty Ltd in 2004. Three offices in Bellarine Peninsula, including Point Lonsdale, Ocean Grove, and Barwon Heads, are operated with the main function is to list and merchandise real estate, property management and auctioneering. The company mission financial statement is identified as “to establish RT Edgar Bellarine as the leading Real Estate agency across the Bellarine while maintaining our expertise, experience and fairness” (Lobo, 2008).
The company is a franchise so it is committed to the brandmark and they sine qua non to develop the brand on the Bellarine Peninsula to get forrard of the competitors.
Haydens, Kerleys, and Fletchers are R T Edgar’s major competitors in the market. In comparison to the competitors, R T Edgar Bellarine offer kindred products/services, prices, distri justion (office locations), promotion strategy, customer service character reference, process quality and physical evidence.
However, R T Edgar sponsor a bay window of sporting clubs including golf club, surf life saving club, and football game club while the other real estate agents go in’t. This might be the key issues that will help R T Edgar to be well recognised by customers in the industry.
RT Edgar Bellarine’s customers are demographically from Bellarine and the surrounding areas, listed into segments in terms of complaisant variety (combination of income and lifestyle) as follow:
• Upper phratry: very high income, mostly post-graduate degree, managerial and professional occupations, consumers of high life spending, enjoy suburban environment.
• Lower upper class: high income, mostly college-educated, not frequent luxury spenders but able to afford travelling abroad, luxury imported cars, and...If you want to get a full essay, order it on our website: Ordercustompaper.com
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