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satisfying Foods mart Case Study

I. History/Introduction

Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the essential solid food industry was ready for a super market place setup. Two bankrupt individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the order has come a long way. Today Whole Foods Market is the leading retailer of natural and total foods, with 194 stores/locations in the United States, Great Britain, and Canada (wholefoodsmarket.com). The company has been in the Fortune Magazine 100 Best Companies to take on for every year since the list was made up in 1998 (2007 ranked 5th). The cofounder and CEO, John Mackey, believes that the success of the company is due to the unequaled mission of the company and its application. The mission of the company is highly discriminating about what we sell, dedicated to our core values and stringent gauge standards and committed to sustainable agriculture.Or another way to imagine it the highest quality, least processed, most flavorful and naturally preserved foods. (pg C-1)

The market for natural and organic foods has been growing rapidly since the companys conception in 1980.



The Organic Trade Association (OTA) showed that in 1990 gross revenue of organic and natural foods were $1 billion. In 13 years, the total sales went from $1 billion to $10 billion (sales have affix 10 times). By the end of 2007, the OTA predicts that sales will increase to $30 billion. The growth rate of the market is reaching bracing heights. The year 2000 was the first time that major supermarkets in the U.S. interchange more organic and natural foods than the 14,500 natural food stores. large Supermarkets such as Kroger and Wal-Mart have created special health food sections for natural and organic foods. (p. C-3) Legislation passed the Organic Food work Act which has helped with increased growth in the market. October 2002, the USDA established...If you want to get a full essay, order it on our website: Ordercustompaper.com



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