Ethics Nestle

1)Aggressively marketing to vulnerable consumers. trench on the justly to be treated fairly. The most crucial ethical reprimand that dissolve be analyzed from the near case, is that they aggressively assist their infant edict. Further much, the case also provides examples such(prenominal) as bounteous milk nurses and health workers incentives to support bottle-feeding. A criticism such as this one, strongly emphasizes the indemnifys based theory which states that actions that can have-to doe with certain rights are immoral. In the specific case, nest seems to be acting immorally/unethically as their actions negatively affects the consumer right. This brings up an issue involving Nestle and this case ,being that they market to consumers that are seen to be more vulnerable. Crane and Matten (2004) have illustrated that vulnerable consumers are those who neediness education and therefore are judged inapt in development products guardly. A large number of mothers that have used Nestles baby formula are surprisingly untaught and cannot even read the necessary instructions to ensure safe use of the product. This makes them vulnerable targets.

Therefore, if we apply the rights based theory to Nestle, we can say that they are acting immoraly in their business activities, as they aggressively market their product towards vulnerable consumers greatly affects the consumers right to be treated fairly. 2)Using misleading and deceptive practices. Impinging on the right to be well informed It has been said that Nestle have3 been blamed for misleading and deceptive practices. It has been noticed that Nestle had distributed pamphlets in Botswana, on which was stated that this particular infant milk formula counteracts diarrhoea and its side effects. This simply emphasizes that this is misleading practise from Nestle, as they claim that infants using the formula are actually more likely to get diarrhoea as opposed to give suck babies. Such disappointing practises by a large international company is... If you want to get a full essay, order it on our website: Ordercustompaper.com

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