Easyjet Ceo Annual Report 2009

Extract from Chief Executives statement easyJet Annual repute 2009 This is an exceptionally resilient performance, which is a tribute to the strength of our occupancy model and the quality of our people and our network. easyJets strategy is harvest with margin improvement and therefore the management team continually focuses its efforts on all three drivers of margin, namely yield, ancillaries and be. Margins in the olden two years have been severely impacted by higher fuel prices with an aggregate £5.71 (£1.63 in 2009) increase in unit fuel costs, albeit profit per cigarette has only declined by £3.47 due to the strength of the revenue performance. In the past year, easyJets industry leading revenue performance has been driven by proactive aircraft allocation into stronger markets such as Gatwick and Milan, and good commercial message management especially in pricing, promotion and route selection. In addition, easyJet is benefiting from its efforts to tar bump the business travel market with around 15% of business passengers now originating through business orientated dissemination channels. Business customers tend to book later, paying around 20% more than the average fare for their easyJet flights. Ancillary revenue income grew by 38% to £9.77 per seat. The checked bag charge averaged £4.

51 per seat, an increase of £1.73 per seat in the year and other ancillary revenues grew by £0.97 to £5.26 per seat. discharge forward, easyJets in-flight revenues will benefit from the introduction of electronic signify of sale equipment onboard and food offerings tailored by market and intentional to appeal to a broader range of consumers. Improvements in website presentation should besides result in improved conversion rates for railcar hire and hotels. It is vital that easyJet aggressively manages its cost base so that it can continue to offer competitive fares profitably. Operating costs excluding fuel6, per seat rose 3.9% at constant currency in the year principally due to increased sector... If you want to get a full essay, order it on our website: Ordercustompaper.com

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