Classic Airlines Week 1

genuine Airlines is the worlds fifth largest airline. Because of the recent affix in terrorism customers have been reluctant to flying do the stock of the company to be affected. The main challenge undefiled Airlines faces is how to increase the members in its frequent flier program to demonstrate a profit. If Classic cannot increase its sales from the frequent vizor program the company impart not succeed and brood to be a leader. The management for Classic Airlines exit in like manner need to find a way to keep lively members and increase the new members in their reward program. Additionally, Classics board of directors has mandated a 15% for the whole company. This paper leave take some of the concepts learned this week and apply them to the Classic Airlines scenario. The Chief Marketing Officer, Kevin Boyle has the tasks of restructuring the Classic Rewards Program. In the text Kotler and Keller (2006), line marketing management tasks that can be implemented by Classic Airlines. The tasks are to develop a strategy or plan, get clevernesss into marketing, build customer relations, create strong stigmatize marketing, market offerings, convey value, and lastly to create long precondition growth.

I believe by implementing these tasks Classic Airlines will be able to improve customer satisfaction and loyalty, employee morale that will improve sales. The text states in general customers compare the sensed service with the expected service and if the perceived service fall below expectations, customers are disappointed. When a customer has an experience with a companys service they talk about it whether good or bad. The increase in customer satisfaction will lead to Classic Airlines being recommended more by customers. If Kevin gets insight and works closely with Renee Epson, who implemented a very made customer relationship management system in 1989 and has a background dealing in retail they will be able to focus on the customer needs and wants. I believe if Kevin... If you want to get a full essay, effectuate it on our website: Ordercustompaper.com

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