Tata Motors long-term strategy included consolidating its side of meat in the domestic Indian market and expanding its international remnant by leveraging on in-house capabilities and products and also through acquisitions and strategical collaborations Analysts were of the view that the acquisition of Jaguar and Land Rover, which had a orbicular presence and a repertoire of well established brands, would sustain Tata Motors become one of the major players in the global automobile industry. On acquiring JLR, Rattan Tata, Chairman, Tata Group, said, We are very jolly at the prospect of Jaguar and Land Rover be a significant part of our automotive business. We have extensive respect for the two brands and will endeavor to preserve and skeletal system on their heritage and competitiveness, keeping their identities intact. We aim to support their growth, while holding true to our principles of allowing the management and employees to bring their experience and expertness to bear on the growth of the business. Ford had bought Jaguar for US$ 2.5 billion in 1989 and Land Rover for US$ 2.7 billion in 2000. However, over the... If you want to get a replete essay, order it on our website: Ordercustompaper.com
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