Purchasing Behavior

CHAPTER l.  INTRODUCTION 1.1  Background of the Study People live in a edict that is obsessed with beauty. There is a pressing demand to whole step good at all times, at all costs. accord to a study conducted by AC Nielsen (2007) on individualized grooming and the usage of beauty products, today, the pressure to be better- searching has bend stronger than it was during our parents day. Every day, as before long as plenty wake up, they are subjected to different casting of media that communicate one message, to be beautiful.   The pressure to be beatiful has become critical, because as people go along in their day by day activities, they scrutinize and judge each other base on their appearance, and their ability to conform to the norm. Looking beautiful, therefore, is ingrained in peoples mindset as a standard of acceptance.   found on the research conducted by Nielsen (2007) in Asia Pacific Region, it shown that 82% buys health and beauty products. In the same research study, the confederacy found out that globally, people within the age sustain of 15 to 24 have the highest rate who admitted that they try to look stylish at all times. The same age bracket has likewise shown results that they want to look good for themselves, and not to draw out the opposite sex.

  In the Philippines, 40% of the population belongs to the youth sector, based from the latest record of United Nations. It only says 1 in every 5 Filipino is a young person. In Pindols (2007) article on The Global youth, The Filipino Youth: Choosing Reading Materials Appropriate for the Times, she mentioned that the Filipino youth today is outright more a product of mass media, rather than their genes or schools, even their homes. Bennet (2000) and Nava (1996) say these youth, who are greatly unresolved to mass media, are actually not blinded and consumed by what they see and hear, as they are deemed the most sophisticated readers of images and media, than every group in the society.   Cosmetic... If you want to get a abounding essay, order it on our website: Ordercustompaper.com

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