9 MASTER THESIS Acne Jeans and Brand Associations - A pick out of the Coherency amongst the Brand Identity and the Brand Image discussion section of Business Studies second of June 2008 Supervisor: Mr. Nils Kinch HENRIK ANDERSSON FRIDA ROBERTSON Preface Preface first of all and foremost, we would like to seize the moment and evidence our appreciation to our executive program Mr. Nils Kinch for his constructive criticism and encouragement end-to-end the execution of this thesis. We would overly like to take the occasion to give our sincere thank to all of you participating in the pre-test of our questionnaire. Your little remarks were of highest importance for our research. In conclusion, We would like to, once again, thank you for your moderate and trust! Uppsala, second of June, 2008 Henrik Andersson Frida Robertson Abstract Abstract In recent years, the successful elaborateness of Swedish fashion companies have mainly relied on their skill to turn fashion into scars. However, when companies grow it seems to be difficult to prevent an eye on the original grunge individualism as well as to establish a unique gull image in the mind of the consumers. With regard to this matter the determination of our thesis was to check out the brand image of Acne Jeans.
Our want was to examine to what extent the brand image agreed with the brand identity and if brand associations differed between opposite consumer segments. In roam fulfill our purpose, we have conducted a questionnaire pick up on a sample of 130 students at capital of Sweden Un iversity. The findings of our bailiwick sho! w that the brand image of Acne Jeans did non coincide with the brand identity regarding the aspects of individuality and innovativeness. We further concluded that in that location were several(prenominal) differences between the associations of those in possession of Acne apparel and those who did not sustain any Acne items. Finally, the associations of early adopters were investigated. The result indicated that the brand associations in...If you pauperization to locomote a full essay, order it on our website: OrderCustomPaper.com
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