Malaysia Airlines-Strategic Management

1.0 INTRODUCTION Malaysia air hoses In Malaysia, there ar actually 3 assorted Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia air lane, Air-Asia and Berjaya-Air. In reality, these 3 various airline companies provide different kind of services for their customers with different needs. For now, lets take a closer look at these 3 companies individually. First of all, Malaysia escapism path System or better known as MAS, is Malaysias gift airline service with a fleet of 111 aircrafts in its interlocking covering more than 100 destinations across 6 continents. Malaysia airline is actually very renowned around the world, this is due to the suit where Malaysia Airline has been voted and awarded for the Best Cabin Staff for 4 unbowed years from year 2001 until year 2004. Despite the fact where Malaysia Airline does provides domestic and international flight services, majority of the customers of Malaysia Airline are international flight customers. There are actually a few reasons why some pot choose opposite airline services when flying domestic and one of the chief(prenominal) reason is because the cost of the domestic flight for Malaysia Airline is comparatively more expensive compared to Air-Asia or Berjaya-Air.

Although flying with the other 2 airline company is cheaper but less prospering, most of the populate still opt to choose the 2 latter companies is because most of the domestic flight in Malaysia are short distanced flight (less time spent on airplane). However, when it comes to international flight, Malaysia Airline is continuously the first choice for most of the people simply because Malaysia Airline is one of the worlds best and most comfortable airline services. When it comes to domestic flight, the first company most people in Malaysia would think of is Air-Asia and not Malaysia Airline System. Air-Asia is actually naturalised on year 2001 when Tune Air Private exceptional takes over Air-Asia... If you want to get a full essay, value it on our website: Ordercustompaper.com

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